About us

What is Behavioural Data Science (BDS)?

BDS is a new upcoming interdisciplinary field which combines knowledge from Psychology, Statistics and Data science techniques needed to understand human behaviour. For instance, understanding consumer buying behaviour using data modelling techniques such as deep learning.

One of the few universities in the world which offers BDS as their master program is the University of Amsterdam. The program not only incorporates technical data skills needed to be a successful Behavioral Scientist, but also, offers a platform to gain practical experience such as analyzing real world data for companies. This makes the BDS program at UvA a perfect bend between theoretical and practical exposure. More information regarding this program can be found here.

Your future: What are my career options as a Behavioural Data Scientist?

With the increasing use of data-driven insights to make important decisions, your options as a Behavioural Scientist are limitless, not just in academia but also in the corporate world. While data analysis is in demand, however, organizations are also looking for people who can use their theoretical knowledge to provide appropriate recommendations and insights into the data, this is where Behavioural Data Scientists come into play. Along with the data science skills, specialization in understanding human behvaiour can provide BDS students with an edge other data scientists may not have.

Some career paths former BDS students have taken :

• Statistical Consultant
• Data Scientists
• Methodologists
• Test Developers
• Understanding AI and Ethics

and many more..

For more information, check out our LinkedIn page and this video about BDS at UvA.